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Love and lies: How financial institutions can help prevent confidence scams

Terri Luttrell, CAMS-Audit, CFCS
February 6, 2025
Read Time: 0 min
female and two coworkers at a conference room table

The basics of confidence scam detection for banks and credit unions 

Many people are eager to find meaningful connections. Unfortunately, scammers take advantage of this time to exploit vulnerable individuals through confidence scams, one of the most prevalent and costly types of fraud in the U.S. 

Key topics covered in this post: 

How confidence scams work

Confidence scams, or romance scams, often target seniors over 60 who are experiencing loneliness and isolation, but anyone seeking companionship online is at risk. According to the Nasdaq’s 2024 Global Financial Crime Report, nearly 854,000 people reported confidence scams last year, with losses totaling $4 billion. Often, those figures include the victim’s entire life savings and likely underrepresent the full impact, as many victims do not report incidents due to shame or embarrassment. 

Fraudsters create fake profiles on dating apps and social media platforms, using stolen images and fabricated stories to build relationships with their targets. They shower victims with attention and affection, often avoiding video calls or in-person meetings by claiming to be deployed in the military or working overseas. Once trust is established, they invent urgent financial crises—medical emergencies, family hardships, or travel expenses—to manipulate victims into sending money. The requests start small but increase over time, leaving victims emotionally and financially devastated. These criminals are incredibly patient. 

Beyond romantic entanglements, scammers also exploit friendships and caregiver relationships. One particularly devastating variation of the confidence scam is "pig butchering," a scheme in which scammers lure victims into fraudulent investments, most often in cryptocurrency, before disappearing with their funds. “It’s a sophisticated con, and you can see that because it’s a long-term con,” said James Barnacle, who runs the FBI’s Financial Crimes Section. In fact, according to Barnacle, there were well over $3.5 billion of reported losses due to this type of fraud in 2023 and around 40,000 victims in the United States. He's even seen losses as large as $4 million.  

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Red flags of a confidence scam 

To help clients and community members recognize and avoid confidence scams, financial institutions should educate them on the following warning signs: 

  • Too good to be true: If the person you're communicating with seems too perfect, be cautious. Scammers create idealized personas to gain trust. Be wary if a new love interest seems excessively perfect or isolates you from family and friends. 
  •  Rapid emotional investment: Scammers want to escalate emotions quickly to manipulate victims into making hasty decisions. Take time to verify their identity and be especially vigilant if the new love interest attempts to isolate you from friends and family.  
  • Avoiding face-to-face contact: If someone consistently refuses video calls or in-person meetings, they may not be who they claim to be. Scammers prefer to maintain anonymity because they are not anything like who they say they are. 
  • Financial requests: Any request for money, whether for medical bills, emergencies, or travel, is a major red flag. Never send funds to someone you have not met in person. 

If a customer suspects a scam, they should stop all communication immediately and report it to the FBI’s Internet Crime Complaint Center at www.ic3.gov or call 1-800-CALL-FBI (225-5324). Additionally, they should notify their financial institution if money has already been sent to a suspected scammer. 

Financial institutions’ role in prevention 

Banks and credit unions play a critical role in detecting and preventing confidence scams. By identifying suspicious financial activity, institutions can help protect their clients before they experience devastating losses. 

  1. Transaction monitoring: Implement transaction monitoring software and fraud detection software that detects patterns associated with romance scams, triggering alerts for further investigation. Monitor for irregular activities, such as large fund transfers or repeated small transactions, which may indicate a client falling prey to a scam. Be particularly attentive to transactions for seniors.
  2. Sudden urgency for funds: Clients seeking immediate financial transactions, such as large wire transfers due to unforeseen personal crises, could indicate a romance scam. Strengthen customer verification procedures, especially when clients request fund transfers or changes to account details. Additional authentication layers can prevent unauthorized transactions.
  3. Unusual recipients: Pay attention to unusual or unfamiliar payees, especially those tied to romantic stories, as they may be conduits for fraudulent activities.
  4. Educational initiatives: Launch comprehensive awareness campaigns to educate clients about the prevalence of romance scams, warning signs, and the importance of verifying requests for financial assistance. 

Protecting clients, yourself, and your loved ones 

The FBI recommends the following steps to safeguard against confidence scams:

  1. Research and verification: Before getting emotionally invested, perform a thorough background check. Verify the person's identity and use online tools to cross-check information. 
  2. Guard personal information: Be vigilant before sharing personal information online with a new partner. Scammers can use details shared on dating sites and social media platforms to better target victims. Never share personally identifiable information with someone you've just met.
  3. Be skeptical of sob stories: Scammers often use heartbreaking tales to elicit sympathy. While compassion is essential, exercise caution if someone consistently presents stories that seem too tragic to be true.
  4. Stay on trusted platforms: While well-known platforms can have fraudsters lurking about, sticking to reputable dating platforms with strict security measures can lessen your chances of being scammed. Avoid moving communication to private email or messaging apps too quickly.
  5. Protect your loved ones: If you notice older family members using new communications apps or dating sites, explain the red flags and pitfalls so they don’t fall victim to these criminals. This can be a difficult conversation, so try to catch it early. 

 Confidence scams can affect anyone, but by staying informed and vigilant this Valentine’s season, financial institutions can help protect vulnerable clients’ hearts and finances. By leveraging fraud detection technology, monitoring transaction patterns, and prioritizing customer education, banks and credit unions play a vital role in safeguarding their communities.  

 

About the Author

Terri Luttrell, CAMS-Audit, CFCS

Compliance and Engagement Director
Terri Luttrell is a seasoned AML professional and former director and AML/OFAC officer with over 20 years in the banking industry, working both in medium and large community and commercial banks ranging from $2 billion to $330 billion in asset size.

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About Abrigo

Abrigo enables U.S. financial institutions to support their communities through technology that fights financial crime, grows loans and deposits, and optimizes risk. Abrigo's platform centralizes the institution's data, creates a digital user experience, ensures compliance, and delivers efficiency for scale and profitable growth.

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